As the centerpiece of your marketing efforts, your website should be built to inform and convert a visitor into a customer, voter, or believer. An effective website is never “done” because there is always opportunity to improve or something new to say about your industry. Choosing the right website design and the right content management system is critical to achieving your marketing goals.
Your site must be mobile-friendly. Google gives preference to mobile-friendly sites and people are more frequently using their devices to experience the online world.
A thoughtful plan must be put into place so visitors can experience your site with ease. Fast loading time and a clean design will yield the best results for your marketing goals.
Using WordPress, premium plug-ins, and a high quality theme, your website can make a powerful statement for your brand online. As an added bonus, you will be able to manage your website and content with ease.
Search Engine Optimization
Websites can no longer be created and left to sit. Google and other search engines are looking for new and focused content that will best fulfill the user’s query. That is the purpose of Search Engine Optimization. Using industry best practices and ingenuity, your website can rank highly for the keywords that are relevant to your cause.
Data drives decisions. With a wide range of tools available, you can get a glimpse into the “who, what, where, when, and how” of your website’s visitors and make strategic decisions based on the data collected.
Search engines have standards for optimizing websites and content that must be followed. That being said, creativity and innovation are highly valued and are what will set you apart from your competition.
There are common features for every website, but in order to succeed a larger targeted strategy must be implemented. This means developing marketing goals to achieve, identify keywords to rank for, and conversion targets to hit.
Email marketing is still one of the easiest and most productive ways for people to engage with your brand. It gives you the ability to reach people effectively and gather valuable data on how they interact with your content. People will trust the brands that smartly connect with them.
People will give their emails to brands they think will give them valuable content or an incentive they absolutely need. Targeted methods will help grow your list so you can effectively reach those interested in your brand.
Designers must still follow the rules of the Inbox for email design. A clean and simplified design across all devices is critical for delivery to the right place in a user’s Inbox.
When customers freely give their data, they expect you to use it to simplify their life. Email is one of the ways you can easily engage with your customers in a personal way. That can be as simple as including their name in an email or matching content to their preferences.
People often visit a brand’s social media profile to validate the legitimacy of that brand. If your page doesn’t exist or has outdated content, they’ll judge you poorly. This first impression is crucial to establishing an effective digital marketing presence.
In a pay-to-play world, social media content must provide a high value if you want your posts to have a high organic engagement. Customers expect good content and will engage with it when they recognize the value.
If someone visits a page on your website with a piece of code, you can target that user in their social media feed with an ad targeted to the content they visited. This is a subtle way to remind your customer of their interest in your brand.
A brand’s identity is not limited to the digital realm. Graphic Design bridges the gap between digital and print and a talented creative will know exactly how to make the two meet flawlessly. Establishing identity guidelines that are easy for teams to follow is one of the most important aspects of your brand.
The logo is the face of the brand so it must immediately make an impact and be the symbol that people begin to recognize your authority and authenticity.
Consistency mixed with creativity is what makes any brand great and memorable. Establishing a brand can be a long process, but an experienced professional can help maintain a stead application of your identity.
Even in a digital age, a road sign or a flyer can still be an effective tool to spreading word about your brand or cause. With so many applications available, you need an experienced designer to make your brand shine across all of them.