The most chilling aspect of this whole process is the very thin line that Facebook is going to start walking with monitoring of speech. That fine line is between platform and publisher. As a platform, they are merely a vehicle for the transmission of information and not liable for what people say or do on there, like telephone companies are not responsible for the actions people take using their service. However, if Facebook is going to be more stringently policing what they are going to allow to be seen, they are now acting as a publisher which will open them up to a world of lawsuits for actions taken. I’m not going to delve into the algorithmic changes that have negatively impacted many, but there is certainly justified cause for concern. Facebook is aiming to bring more transparency to the process, which should be applauded, but the end users and the company must be carefully watching that they don’t cross that line.
There are a number of questions about the new policies that Facebook answers in their forums about the political advertising policy changes, so be sure to visit that page before starting.