In order to execute any plan for your digital marketing efforts, you are going to need a budget. Whether you are developing a new website, expanding your brand through pay-per-click ads, or keeping your audience informed through email marketing, you will need to have funds to accommodate your growth or to track your efforts.
To get an idea of where to start, consult with a digital marketing expert. They will have an understanding of the services that you will need to help your plan succeed and can propose realistic dollars to return on investment. You might want to develop three budgets – a small, medium, and large – that will give your board options: where is a good place to start and what objectives to do we want to try and meet?