The Vince Hagan Company designs and manufactures a wide range of concrete batching equipment. They are an industry leader for innovation, having invented the mobile batch plant, and continue that trend today with their self erecting batch plants.
AtomicDC has helped Vince Hagan make a powerful statement across the digital spectrum. From website design to SEO/PPC efforts to dynamic email marketing, Vince Hagan asserts their industry dominance on the web.
I am responsible for the website design and maintaining the brand standards across the email, print, and ad designs. That includes graphics for trade shows and industry publications.
I was responsible for the development of the website from WordPress install to the final tasks and launch. This required evaluating the content on the pages and designing the product page layouts, along with integrating SEO optimizations. I had to be careful to ensure that 301 redirects were put in place so Google would not lose track of our adjusted sitemap.
AtomicDC works closely with the Vince Hagan team to design and code engaging and informative emails that harness the powerful website to be used as a lead generation system. These emails are coded, rather than all images, to conform to industry best practices and ensure that users can see important content if images do not display correctly.
The ongoing SEO efforts for Vince Hagan include utilizing tools like Google Analytics and Google Tag Manager to monitor the events throughout the website to make smart decisions using data.