Search Engine Optimization
Republicans are looking for your content, so make sure users and search engines can understand what your website is about
• Be Tracking & Gathering Data
Google Analytics is a powerful tool for gathering non-private data about the users of your website. When configured properly, it can tell you where your traffic comes from (search, email, social, etc.), where it came from, how long they stayed, and what actions they took.
• Keyword Research & Management
Keywords are what trigger search engines use to possibly display a piece of your website to the user looking for information. Optimizing your content around important Republican topics and issues means that you’ll be connecting with users through their searches.
• It’s About the Little Things
Optimizing your website for the way Republicans want to find it sounds like a daunting challenge, but with an expert on your team you’ll be doing all of the little things that add up to the bold impacts.