Digital Marketing for Republicans
By combining the efforts of messaging across the digital marketing spectrum, Republicans can transform their communities by effectively engaging new demographics and groups they couldn’t reach before. With so much of our lives being consumed by digital media, it’s time for Republicans to start boldly and proactively using digital marketing to bring their principles to the people.
How Digital Marketing Works for Republicans
Republican candidates need an online presence so they can easily market their values, positions, and recruit volunteers. Building the platforms correctly gathers valuable data to target the right people with your messaging.
Republican County Parties
People turn to Republican County Parties for the information they need to know when they want to get involved or go vote in important elections. Make a boldly digital impact in these key areas with a focused digital marketing effort:
Total Traffic Growth
One Republican county party website had a dramatic total traffic increase for the 2018 Primary compared to the 2016 Primary. Having the right information targeted to important keywords helps promote Republican GOTV efforts.
When Republican clubs embrace the online world for marketing, they can dramatically increase their reach for recruiting new members or driving awareness about their events to attend.
Make a statement for Republican ideals in your community with a mobile-friendly and fast website design
• Mobile-Friendly Website Design
Your website must be mobile-friendly because people will be experiencing your Republican cause on-the-go. If they want to know your stance on issues or voting locations, your website must look great on any device.
• User-Friendly & Fast
A thoughtful plan must be put into place so visitors can experience your website with ease. A fast loading time and a clean design will yield the best results for your marketing goals.
• Easy to Update & Manage
Using WordPress, premium plug-ins, and a high quality theme, your website can make a bold statement for your brand online. Your team will be able to manage your website making on-the-fly updates a breeze and adding new content simple.
Search Engine Optimization
Republicans are looking for your content, so make sure users and search engines can understand what your website is about
• Be Tracking & Gathering Data
Google Analytics is a powerful tool for gathering non-private data about the users of your website. When configured properly, it can tell you where your traffic comes from (search, email, social, etc.), where it came from, how long they stayed, and what actions they took.
• Keyword Research & Management
Keywords are what trigger search engines use to possibly display a piece of your website to the user looking for information. Optimizing your content around important Republican topics and issues means that you’ll be connecting with users through their searches.
• It’s About the Little Things
Optimizing your website for the way Republicans want to find it sounds like a daunting challenge, but with an expert on your team you’ll be doing all of the little things that add up to the bold impacts.<